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Circana’s Larissa Jensen Decodes Gen X Beauty Shoppers

An insider’s view on why prestige beauty sales are growing the fastest among this group.

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By: Jamie Matusow

Editor-in-Chief

Circana recently reported that Gen X spending on the prestige beauty category grew faster than with any other age group. What sets this demographic (generally those born between 1965 and 1980) apart from other prestige buyers? Which categories are seeing the highest spend—and for which particular products? Watch this video interview with Circana’s Larissa Jensen to learn how beauty brands are fueling these trends, while also satisfying consumer trends regarding sustainable packaging, refills, and more.

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